Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is a very large industry and has become a key source of online income for many thousands of professional bloggers. With more and more online businesses becoming involved in affiliate marketing, more opportunities have arisen for bloggers, like you and I, to make money with their blog. and to ultimately create passive income streams. The great thing about affiliate marketing is that you can be up and running within a matter of hours, and you don’t have to worry about inventory, fulfillment, customer service, or any of the other headaches that come with running an online store. Affiliate marketing is also an incredibly cost-effective way to grow your business, as you don’t have to invest in any marketing materials or advertising. You can simply pay affiliates to promote your products and services, and you only have to pay them when a sale is made. This makes it a very cost-effective way to grow your business.
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