Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is a modern variation of the practice of paying finder’s fees for the introduction of new clients to a business. Affiliate marketing can be a cost-effective and efficient way to reach a large audience. It can also be a great way to monetize a website or blog. Affiliate marketing works by having an affiliate link to a product or service on a website or blog. When a visitor clicks on the link and makes a purchase, the website owner earns a commission. The most common types of affiliate programs are pay-per-click (PPC), pay-per-lead (PPL), and pay-per-sale (PPS). PPC programs pay affiliates for each click on the affiliate link, while PPL programs pay affiliates for each lead or sign-up generated through the affiliate link. PPS programs pay affiliates for each sale generated through the affiliate link. Affiliate marketing can be a great way to generate passive income, as the affiliate does not need to create any products or services. Instead, they simply need to promote the products or services of the merchant. Affiliate marketing can also be a great way to build relationships with customers, as the affiliate can provide valuable information and advice to customers.